Listing Options 2010
Text Ad: $20/month* preview
We encourage ALL advertisers to use this option, allowing families to find you at all times throughout the year, when and where they are looking for you. Includes listing on a relevant site page (e.g. classes, playgroups, essential personal services, home care, etcetera). Ad provides contact information, a program/product description of up to 100 words, link to your site, and a logo/picture. *6 month commitment
Banner Ad: $150/month. preview
All banner ads are a uniform size, 120x240 pixels with logo or picture and text to fit as well as link directly to your site. Banner ads will appear on each page, rotating through each banner spot on the right side. This offers our advertisers more exposure and better exposure at a lower price point.
Home Page Ad: $350/month. preview
Home page ads are exclusive, featuring only one advertiser per month, increasing the value to our advertisers while maintaining a low price. Includes one ad, size 315x195 pixels. We can include a logo or picture and text to fit as well as a link directly to your site.
Newsletter Ad: $125/issue. preview: see Melrose School ad
The newsletter goes out weekly by email to 2400 families. Ad size is 650x250 pixels, can include pictures/logo and text to fit.
Business Member Association
Become an EssentialMom.com Business Member and entice our readers through special discounts and promotions with your business. You can specify whether it`s a percentage or flat discount off of products or services, a free consultation or whatever works for your business. Moms who sign up to be site members are given key tags with the EssentialMom.com logo that they will display in return for their discount, encouraging them to shop new venues, explore new neighborhoods, and discover you! There is No Fee to participate in the Business Member Program for current advertisers to the site. Non-advertiser price $50/year. Visit our Member Section.
We would be happy to talk to you about your advertising for 2010. Special ad packages are available if you would like to plan out your full 2010 ad stategy with us.
For more information, please contact Gretchen Menzies at gretchen@essentialmom.com (914.523.1352) or Holly Alexander at holly@essentialmom.com (914.671.1529).
Testimonials & Satisfied Customers:
I am always amazed by the response that we get when we use a listing on EssentialMom.com. Last month we had a Grand Opening of our “Quest” on the Westchester Wilderness Walk preserve in Pound Ridge. You listed it in your weekly EssentialMom.com newsletter that Thursday and on Sunday we had an overwhelming turnout – at least 70 people. When I questioned them about where they had heard about the Grand Opening, about 90% responded that they had read about it on EssentialMom.com. Despite the fact that we sent out a couple hundred postcards and put it in the local paper, the greatest response was from your newsletter. So thank you so much for getting the word out to the right people for us. We were delighted with the outcome! Best regards, Bobbe Stultz, Director of Events, Westchester Land Trust
Can I just share how much we rely upon you and EssentialMom to know “the goods” locally for kids activities. After catching the Sunday posting for the Family Country Fair at the John Jay Homestead (where we had never been), we hopped in the car, drove up and all had a fantastic time there on a gorgeous afternoon. And we discovered a great new place! Thank goodness for you Gretchen! -- KB
Have I told you recently how valuable I find your web site...both as a mom...and as a marketer! You have a unique way of bringing people together. -- Susie Danziger, Rippowam Cisqua School Director of Communications
Have to tell you I LOVE the summer camp section - was just what I needed to find and with some great stuff I knew nothing about - thank you! -- KS
Doing very well thanks to you! I`m also on a couple of blogs but your newsletter and gift list has been the best exposure yet! -- Under Construction DVD
Thank you for running the "10 tips" email. It has been a crazy month! I have been getting a lot of online orders, and I`m sure running that and the ad really helped. -- Happy Heads
A proud mother of two, Gretchen Menzies is also a social worker and parenting enthusiast. She established EssentialMom.com as her answer to the never-ending question: “How can I get everything done when there are only so many hours in a day?” Her answer: EssentialMom.com.
EssentialMom.com is designed by mothers for mothers. It is the answer for the busy mom who would rather play with her kids than spend a day “planning” to play with them. This 24-hour one-stop-shop has the answers for all things parenting: resources for classes, groups, schools, camps, birthday party resources, local events, summer camp information and more. A “friend” to parents throughout Westchester, EssentialMom.com can be visited during good days and bad, late at night or early in the morning. It’s a place where parents can find easily-understood, non-judgmental information. Menzies hopes that they can also find a laugh or two on the side.
Menzies spent ten years in the social work field and did project management with a leading community services organization that focused on youth and family programs. She has held numerous volunteer positions with various Westchester non-profit organizations such as the Mount Kisco Child Care Center and the Westchester Land Trust and currently sits on the board of two private foundations. All non-profits in Westchester are given free access to Essentialmom.com`s many options, and Menzies makes an effort to promote all of the things that non-profits do to make our community such a wonderful place to live.
She holds a Bachelor of Arts degree from Colgate University and a Master of Social Work degree from New York University.
Menzies lives in Northern Westchester with her husband and two children.
My philosophy on raising a family is to give lots of love, laughter and limits...and hope that my kids don’t realize that I have no idea what I am doing!
EssentialMom.com
Box 221
Bedford Hills, NY 10507
Telephone: 914 523 1352
Fax: 914.234.3939